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Mercedes-Benz Style Week Cruise Bar hosts famous style event MBFWA business wheels in motion

Cruise Bar Hosts Fashion Week…

When it comes to style the Cruise Bar and Restaurant is a best host partner for the prestigious Mercedes-Benz Australian Style Week.

For the very first time in several years, Cruise Restaurant is open to the public daily of fashion week for lunch and dinner.

Style Week is Sydney’s premier style and lifestyle event showcasing some of our most talented and contemporary designers.

The lovely waterfront place of Cruise Bar in Circular Quay is an perfect location to appreciate gourmet food, decadent wines and delicious cocktails while enjoying the cultural surrounds that is Style week.

For a lot more info pay a visit to their official internet site.

Mercedes-Benz Fashion Week: Business, fashion, beauty, deals and gossip…

Sydney will be enjoying a bevy of catwalk shows and party like events as Mercedes-Benz Style Week Australia commences tomorrow. But as opposed to the rising quantity of fashion festivals across the country where people can get tickets to events, MBFWA is invitation only.

Today was media registration day, which was very an occasion in its own appropriate.

More than 5 days, fashion designers show their most recent collections to media reps, celebrities and retail buyers, and the response can be paramount to the bottom line.

This year takes place to mark Mercedes-Benz’s return to Style Week as the title sponsor, which many media and style commentators have welcomed.

“The strong hyperlink in between Mercedes-Benz and style was initiated in Australia with the launch of Mercedes-Benz Fashion Week in 1995, so it is come complete circle,” advised Mercedes-Benz senior manager of corporate communications David McCarthy.

The vehicle maker’s Style Week events have spread about the world to places such as New York and Berlin, and to Swim Style Week in Miami.

The Mercedes-Benz’s sponsorship deal was not specifically a secret last year as Rosemount’s (wine) five-year run came to an finish. The new deal is understood to be valued at million more than 3 years but McCarthy says the specifics are confidential.

MBFWA comes with a many modify. A essential adjust from the festival organisers is that IMG Fashion have lowered the price of on-site venue costs. A trend over the past handful of years.

This year, it set back exhibitors ,250 to use the newly returned Tent at the Overseas Passenger Terminal as a catwalk venue, 00 to be a portion of Style Week but show off-site and among 00 and 00 to showcase collections at The Rocks Pop-Up suites.

Two of the festival’s biggest names, Josh Goot and Dion Lee, pulled out a fortnight just before their respective shows. The designers who have fallen by the wayside in the lead-up to the five-day event have either opted to concentrate on upcoming overseas shows (Lee), to concentrate on receiving collections out to coincide with northern hemisphere seasons (Goot) or have selected to disregard Fashion Week from the get-go, with Fairfax Media pointing to Alex Perry as the example.

For Melbourne Organization College associate professor of advertising Mark Ritson, having Australian designers drop out is a “tricky” scenario.

“On the 1 hand, you have to respect any Australian designer focused on creating their reputation overseas,” he says. “We are perilously below-represented in Paris and Milan.

“But at the very same time, a designer has to be cautious of burning branding bridges back home. That stated, if Goot or Lee make it in Europe they’ll be welcomed back house in 2013 with open arms.”

Fashion Week is significant business. Alongside Mercedes-Benz, sponsors that have signed on this year consist of DHL, EYE, HP, Maybelline NY, Redken, Shangri-La Hotel Sydney, Pentax, Keystone Hospitality and Getty Images.

The NSW government, Location NSW and Austrade are also supporting the occasion.

In addition, designers are acquiring their personal sponsorships. Jayson Brunsdon’s show, for instance, is becoming presented by Myer and sponsored by Qantas, Woolmark, TRESemme, MAC Cosmetics and Joh Bailey.

Couture designer Johanna Johnson is the virgin Australian designer to showcase her collection at the prestigious Mercedes-Benz Presents show, which has previously featured big style names such as Herve Leger by Max Azria, Carolina Herrera and Badgley Mischka.

“To do [the Presents show] for the duration of our first year back was a priority,” McCarthy says.

Johnson recently found international accomplishment, with Hollywood actresses Christina Hendricks and Maya Rudolph wearing her feminine creations on the red carpet.

The show will have the identical feel – glamour, lots of hand-beading and detailed finishes.

“I hadn’t genuinely considered undertaking it and was focusing more on overseas expansion this year,” Johnson says.

“But we’re getting so considerably feedback from Australians wanting to know much more now, it will be really very good to showcase our luxury life style line and red carpet ready-to-wear.”

She initially signed on to show in the smallest of the 3 catwalk venues, the Box, but had to move the show to the Tent (the greatest) as the quantity of outfits she wanted to parade expanded.

“It’s our debut show so we want it carried out as nicely as it possibly can be,” she says.

Australian accessories giant Oroton is launching its 1st prepared-to-put on collection. But for creative director Ana Maria Escobar, the clothing are there to show off the accessories – be they handbags, jewellery or footwear.

“The most significant thing is when I walked into the shops, I saw they needed some thing soft to highlight the accessories,” she says.

Buyers can count on “understated quality” from the new Oroton clothing variety.

“To me, functionality is essential,” Escobar says.

“So are the materials . . . it can be a straightforward singlet but created out of genuinely beautiful silk or customised fabrics. There’s a tone of heritage as effectively.”

Even though Oroton views Fashion Week as crucial, Escobar says there is also “life beyond these 15 minutes on the catwalk”.

For the retailer, it is about reminding individuals of the brand.

“We want to talk a little louder about the item we design,” she says. “Fashion Week gives us that space without having possessing to scream.”

This year, a great spread of overseas purchasers will be in attendance, many from on the web retailers such as Net-A-Porter, My Wardrobe, Shopbop, Moda Operandi and ASOS. Division store Harvey Nichols and Hong Kong-primarily based Joyce will also have buyers present.

The retail picture in Australia is not particularly sturdy, and IBISWorld analysts are predicting development for the nearby rag trade more than the coming economic year will be flat at just .5 per cent.

IBISWorld basic manager Karen Dobie says the high Australian dollar is a double-edged sword for retailers, as nearby vendors can buy overseas at a favourable rate, but increasingly tech-savvy competition is straining profit margins.

New to MBFWA: Dylan Cooper Flowers for a Vagabond Toi et Moi Sydney By Johnny Oroton Watson x Watson An Ode to No One Jenny Kee Aje Roppa Pemmaraju Bless’d Are The Meek and Nana Judy

Not present this year: Dion Lee Josh Goot Alex Perry Arnsdorf Morrison Pal of Mine Flannel Karla Spetic Lover Therese Rawsthorne Ms Couture Rachel Gilbert Small Joe Lady (voluntary administration) Nookie Amber &amp Thomas Marnie Skillings Kate Sylvester Shakuhachi Bianca Spender Dhini Camilla &amp Marc White Suede Yeojin Bae Lisa Blue Limedrop Stolen Girlfriends Club Alistair Trung Saint Augustine Academy (which shut up shop late final year)

Returning to the show: Romance Was Born Camilla Aurelio Costarella Ksubi Jayson Brunsdon Akira


Considering that launching her label eight years ago, Camilla Franks continues to acquire international recognition as an Australian designer who has a special strategy to producing colorful, playful and luxurious life-style style.

Her distinctive prepared-to-wear and resort put on designs are becoming highly sought soon after items, capturing the attentions of celebrities and fashionistas alike. Camilla’s global fan club (which consists of the likes of Beyonce Knowles, Miranda Kerr, Kate Hudson, Lily Allen and Gwen Stefani) reached new heights 2 years ago when the queen of television, Oprah Winfrey, glowed in a single of her styles even though taping her ‘down under’ series. The basic public and the style world gushed and stock sold out overnight. Camilla is undoubtedly a brand on the move.

So, how did Camilla Franks turn into 1 of Australia’s most iconic fashion designers? This iconic brand came to be whilst Camilla was exploring her passions for theatrical artistry. Right here, she embraced her inner creative spirit to craft lovely elaborate costumes for the various characters in her productions. It wasn’t long just before the Australian fashion market place caught eye of these imaginative, straightforward-to-put on designs and catapulted Camilla on this remarkable journey.

Today, Camilla has evolved from beach and resort fashion into prepared-to-put on clothes that cater to all her client’s requirements. Globally, Camilla has begun weaving into the various fashion niches, resulting in a kaleidoscope of high-finish editorial and extending an already expanding client database.
More than eight years, Camilla has produced nine collections: these incorporate the very anticipated 2011/12’s Spring Summer time Collection, Labyrinth which has received significant media attention and 2012’s Autumn Winter Collection Caravanserai, Camilla’s second winter season. The success of her brand is derived from Camilla’s philosophy that “all ladies have the correct to appear and feel beautiful no matter their age, colour, size or origin”, this is also a testament to the company’s recognition and increasing awareness.

Camilla is a brand that celebrates ladies, self-expression, beauty and individuality. The signature ‘Camilla’ piece is a statement of brilliant colour, graphics and material rhythm. It is a celebration of shapes that can be tailored to person types and that follow international trends.

Mercedes-Benz Fashion Week Australia Announces Preliminary Line-up…

Mercedes-Benz Fashion Week Australia Announces Preliminary Line-upfor Spring/Summer time 2012/13 Collections

Sydney, Australia (February 29, 2012) Mercedes-Benz Style Week Australia is excited to announce cult label Ksubi, celebrity favourite Camilla, Zimmermann, Lisa Ho, Toni Maticevski, Aurelio Costarella, Jayson Brunsdon, Ellery, and Carl Kapp will be amongst the line-up of designers showcasing their Spring/Summer time 2012/13 Collections at Sydney’s Overseas Passenger Terminal, April 30 to May four, 2012.

&quotMBFWA is a great opportunity for emerging Australian designers to join already properly established designers in showcasing their creations not just in venues that folks count on but in venues and spaces that will reflect the diversity and vibrancy of the Australian style scene. The shows, presentations and places demonstrate that MBFWA has a flavour and style that can far more than hold its personal around the planet&quot says Gavin Allen, General Advertising and marketing, Mercedes-Benz Australia/Pacific.

A stand out on the 2012 schedule is anticipated to be Romance was Born. The label is showcasing their polished ready to put on collection combining art and wearable style in a sophisticated Spring Summer time variety. Johanna Johnson will also attract hype as she hosts an intimate salon show for her debut at MBFWA. Mixing old Hollywood charm and contemporary simplicity, Johnson is renowned for her current Oscar’s role dressing starlets in her eponymous label.

Iconic Australian brand, Oroton will also debut on the runway at MBFWA for the very first time demonstrating the brand is as skilled at producing Ready to Put on women’s put on as effectively as their properly recognized luxury accessories.

Joining this amazing line up of iconic designers are Magdalena Velevska, Alice McCall, Lisa Maree, Gary Bigeni, Bec and Bridge, Miss Unkon, Bowie, Kooey Australia, Michael Lo Sordo, Kirrily Johnston and Talulah.

New talent showcasing for the first time, Watson x Watson are confident to excite international purchasers and media with their collections, delivering new ‘ones to watch’ for our worldwide audience. Watson x Watson concentrate on everyday luxury and easy glamour, with a relaxed, attractive appeal that has become synonymous with Australian fashion.

Other newcomers joining the MBFWA household: We are Handsome, Aje, Elliot Ward Worry, Roopa Pemmaraju, Flowers for a Vagabond, Suboo, An Ode to No A single and Project Runway Australia winner Dylan Cooper and alumni by Johnny. Designers involved in the 2012 New Generation, Style Design and style Studio and Raffles emerging talent shows will be announced shortly.

“We’re really excited by the response from designers and brands and are searching forward to showcasing the new seasons Spring Summer time Collections in our planet class facilities on web site as nicely as sharing more of the city of Sydney’s wonderfully distinctive locations with our expanded off website plan of shows and presentations’” says Jarrad Clark, Worldwide Production Director, IMG Fashion.

Leveraging our global network, Mercedes-Benz Fashion Week Australia is introducing new showroom spaces, thrilling venue upgrades and distinctive presentation spaces to guarantee our line up of designers have revolutionary way to communicate their artistic vision for 2012.

For the initial time on Australian soil, a lot of designers will showcase their collections through a studio style presentation space recognized as The Box. Getting established itself at MBFW in NY and Berlin, designers are redefining how they showcase their collections utilizing this blank canvas. Australian designer Dion Lee lately employed a presentation style space to showcase his collection at London Fashion Week and wowed crowds with his use of lighting to produce drama and engagement about his collection with no the confines of the runway.

2012 will also see the considerably anticipated return of The Tent. Synonymous with international style events, the sheer scale of The Tent showroom set on the Sydney harbour foreshore will create an incredible billboard for MBFWA and the Australian Fashion Market for our attending neighborhood and international guests.

Crucial purchasers will have the chance to get up close with designer collections during the week via a exclusive offering of Designer Showrooms via The Rocks Pop-Up Suites, utilising retail spaces within The Rocks historical precinct, designers will be capable to home their collections off runway, and meet purchasers and media in a single on 1 appointments. It is here that designers are encouraged to develop customer offerings around the Fashion Week schedule to generate more retail possibilities for our participating designer brands.

MBFWA hosts the world’s most influential buyers, media and industry players during the five day occasion and bring Sydney city to life with Style Week fever. With the help of our official partners, and showcasing designers, the 2012 season will be a standout year showcasing the inventive power and raw talent that Australia has to offer.

Title sponsor Mercedes-Benz is proudly supported by Government partners Location NSW and Austrade, Maybelline New York, DHL, HP/Intel, Redken 5th Avenue NYC and EYE and as well as media outlet Getty Photos. Mercedes-Benz Style Week Australia is an IMG event.
The Spring Summer 2012/13 Collections will take place April 30 to May 4, 2012, Press and Business Registration opens March 1, 2012.

For a lot more information please pay a visit to us on the web at
Stick to us on Twitter @MBFWA and on the Mercedes-Benz Style Week Facebook


Mercedes-Benz Style Week (Australia)

IMG Worldwide

Cruise Bar

Eva Rinaldi Photography Flickr

Eva Rinaldi Photography

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Come go to: STARS ANTIQUES On the web

Come find Stars on Facebook &amp Twitter! We post coupons, sales and specials and it would be great to hear from you.

We’ve just began a Pals of Stars Flickr pool and we’d love for you to join! If you have pictures of the vintage things you’ve purchased at our malls, please share them. We’d love to see where they ended up and how you are using them now.

Stars &amp Splendid Antiques Malls
7027 SE Milwaukie Avenue Portland, OR 97202
P: (503) 235-5990

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Image by starsantiques
Come check out: STARS ANTIQUES On-line

Come locate Stars on Facebook &amp Twitter! We post coupons, sales and specials and it would be great to hear from you.

We’ve just began a Buddies of Stars Flickr pool and we’d really like for you to join! If you have pictures of the vintage items you have bought at our malls, please share them. We’d really like to see exactly where they ended up and how you are using them now.

Stars &amp Splendid Antiques Malls
7027 SE Milwaukie Avenue Portland, OR 97202
P: (503) 235-5990

Kate Waterhouse, Ruby Rose
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