Cosmetics Shops Limits Competition Rules Of The Game Pattern Analysis – Cosmetics, Cosmetic Shops –
Has 2200 years of history, Guangdong, known as the birthplace of Lingnan culture, maritime Silk Road, the birthplace of modern democratic revolution source, known as land reform and opening up first. In the long history, the southern Guangdong earth bred blend of East and West, deep inside the Lingnan culture has become a wonderful work of Chinese culture.
In Guangdong, Cosmetic Retail stores as a form of earlier in the late 80s, along with Guangzhou on the rapid development of distribution business, cosmetics shop in the early 90s has a scale; then with the continuous progress of reform and development of Guangdong and Hong Kong the concept of cultural elements and the continuous impact of fashion consumption, cosmetic shops in the late 90s has made rapid development, and occupied the whole day products in Guangdong great sales.
In the past five years, along with Watson, Citistore, Mannings, Research Workshop and a number of Korea and the United States and makeup beauty chain’s rapid development and growth, resulting in the entire Pearl River Delta region and Guangdong province in the days of Retailing has undergone tremendous structural change, which the United States and beauty shops, cosmetic boutiques, shops and a number of personal care products, Guangdong cosmetic shops began to play a more important role since, with its excellent product quality, good marketing planning, professional service, competitive prices and promotions magnificent form, continue to be more common female consumers attention and acceptance. Watson Yijijuechen rule the roost in the Pearl River Delta
Watson, Watson’s full name is the personal care stores (hereinafter referred to as Watson), Watson is at this stage the region’s largest chain of personal care products, is currently the world’s largest health and beauty retailer and Perfume , And cosmetics retailers. Watson in the “three-dimensional conservation and personal care products” in the field, not only brings together many of the world’s top brands, but also their development and production of more than 1,300 species of its own brand. Watson currently 36 in Asia and Europe markets, 1,800 cities with 18 retail brands, more than 7,700 retail outlets, each week more than 2,500 people around the world to provide the personal care services. Store Locator
to “health, beauty and fun” business philosophy, target customer orientation 18-45 years old fashion urban white-collar family, goods, including cosmetics, skin care, fashion accessories, health products, snack foods and gifts, etc. category is divided into four categories, subdivided into 47 categories, brought together more than 20 countries in more than 20,000 SKUs. Roughly 15% by drugs, cosmetics 52%, jewelry 15%, 18% sweets distributed.
Article published in the vPro | boraid |
In Watson’s localization process in the past 18 years among the leading “discovery display” and “experiential shopping” to persist in a down and try to create a friendly, dynamic and exciting shopping environment for customers to easily find unique, creative and fun, high quality and value for money products.
A second-tier cities in the country now has more than 380 stores of which, the number of stores in Guangdong to about one-third of the total number of stores. In Watson’s shop operators which always hold true to the “so customers can find more beautiful, healthy and happy new method” of the brand construction concept. Watson’s product group structure in which the main product from the well-known brand Proxy Goods and own brand products, whose own brand range of goods accounts for roughly 25% ratio.
Guangdong has always been the focus of the market, as Watson and production, in Watson’s systematic management of the national background, has always played a very important positive role. Over the past three years, the Guangdong region of Watson made the following main results: First, in business areas: the market as the basis of Watson’s Guangdong Province is the best, and its performance is directly related to the performance of the national market for business performance and statements of operations, so Watson’s headquarters for the main business income of Guangdong Watson indicators and operational targets are the country’s highest incremental sales, of course, Watson has also given considerable independence in Guangdong operation of flexible space; Secondly, in the marketing field : The Watsons stores in Guangdong Province launched the first “I swear, genuine goods real cheap” and “post and a half times the” other end of competition and marketing and promotion strategies.
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