L'Oréal Paris's Makeup Genius is Bringing Us into a New Era of Beauty When L'Oréal Paris recently launched their Makeup Genius app, they explained, It's not just virtual—it's augmented reality. Hesitant to jump down the rabbit hole of selfies, I
L'Oréal make-up goes virtual for selfie age
L'Oréal make-up goes virtual for selfie age The tool is one way of attracting attention in the densely populated world of cosmetics. But it is also the latest step in a new digital direction for manufacturers of consumer products –